Landing pages are mainly used to dive deeper into a product or service. It will give a detailed product description, product values, real customer testimonials, and promotional enticements. It can encourage a customer to move forward with their purchase by leading them with all the valuable information they need to weigh out the pros and fight off the cons. Landing pages are also great to test information with A/B testing. This can be done by comparing two headlines or CTA’s. LP’s are a great way to engage with the uncertain customer and make them feel confident in your brand.