Photography

Product & Studio Photography Deliverables

A photo mood board, so all parties can agree upon a direction prior to the shoot
30 edited photos
All raw photo assets taken on the shoot day (these will not be edited)

Photography Agency

Photography can make or break your business. If you are using photos, but they’re less than professional in terms of quality, odds are that your customers aren’t impressed. As a business owner, you shouldn’t be expected to become a professional photographer overnight — this simply isn’t possible. Instead, you should hire a photography agency to help your business style and shoot high-quality photos that will best represent your business.

Benefits of Photography for Business

Odds are that photography isn’t necessarily the first thing that comes to mind when you think about marketing. Instead, you’re probably thinking about social media, search engine optimization, and content marketing. But if you think about it, photography really is a type of content marketing — it’s just a visual type rather than a written type. If you haven’t yet prioritized photography for your business, then you’re definitely missing out on untapped potential.

Here are some of the benefits that you can expect to gain from investing in quality photography for your business:

Build brand identity: Professional photography is a great way to build your brand identity. As they say, a picture is worth a thousand words — so what do your photos say about your business? For instance, do you shoot for bright, happy, and engaging photos, or do you go for a more moody and subdued look? There’s no right or wrong answer here. Instead, it all depends on what you want your brand to look like.
Leverage existing knowledge and expertise: Utilizing professional photography for your business provides you with useful knowledge and expertise without having to personally lift a finger. Although it may be tempting to buy a camera, take a photography course, and take your own photos, professional photographers have years of experience that they use to shoot the best pictures for your business. They have the right gear, know the right locations, use the right lighting, and choose the most flattering wardrobes.
Improve brand image: If potential customers look at your image content and see low-quality photos that aren’t shot well, they most likely won’t have the best opinion of your business. Professional photos, on the other hand, make your business seem legitimate and trustworthy.
Entice potential customers: Those low-quality and dull photos won’t just tarnish your brand image–they’ll also hurt your revenue. Consumers are constantly inundated with marketing content urging them to buy. If you want your content to stand out from the rest, then you need to use professional photography to drive potential customers to actually make a purchase.
Effectively showcase products and services: Your products and services are the lifeblood of your business, and you should want to show them off. And no, shooting your own photos on your iPhone definitely isn’t the right way to do this. If you really want to showcase the features and quality of your products and services, you need to invest in quality photography.
Improve your content game: There’s nothing worse than marketing content that just consists of text. If you want to boost your reach, engagement rates, and conversion rates, then you need to use photography in your content, spanning social to your website and even your email list.

Best Practices for Business Photography

While there’s no substitute for professional photography, here are some of best practices that they follow when shooting for brands:

Get the right lighting: Lighting is key in business and marketing photography — and lighting from the flash is never a good idea. Instead, try to get natural light that’s free of shadows. If natural light is unavailable, you can use multiple sources of artificial light that are evenly spaced throughout the room.
Get the right perspective: You’d be surprised what a simple change in perspective can do for your photography. Instead of taking a picture head-on, photographers often try to get a unique perspective — perhaps from below, above, or from the side.
Avoid the zoom: No matter how tempting it is to use zoom to get closer to an item, you should avoid using zoom as it tends to decrease the overall quality of the image. Professional photographers have powerful lenses that they can use to zoom without sacrificing quality.
Embrace candids: Generally speaking, people are looking for an authentic and real business. Posting candids is a great way to show off people who are genuinely enjoying your products.
Stabilize your camera: There’s a reason why professional photographers use tripods — they really work! Buying and carrying around a small tripod is a small price to pay for better photos.

Should You Hire a Photography Agency

If you are doing any of the below, then you should definitely consider hiring a photography agency to take your images to the next level:

If you think that you can substitute filters for high-quality photographs…you should hire a photography agency. This is especially true if you’re trying to sell a high-end product or service. People will recognize your use of pre-set filters and not take you seriously as a result. So before you edit your iPhone photos with Instagram’s filters, consider leaving that to a professional.
If a majority of your images are outdated…you should hire a photography agency. Customers are looking for up-to-date and active profiles when considering a purchase. If all of your content is from 2015, that’s going to be a major red flag that could potentially drive them away.
If you’re mixing business with personal on your social media account…you should hire a photography agency. Oftentimes, people feel like they’re forced to get personal due to a lack of professional content. Working with a photography agency solves this problem by giving you the ability to consistently post on-brand images.
If you’re randomly posting images with no real plan…you should hire a photography agency. While it may not seem like a big deal to post when you feel like it, potential customers take note when you don’t post for a couple of weeks, then post a random picture to simply fill your feed. Instead, photography and marketing agencies can help you come up with a consistent and comprehensive marketing plan that strikes the right balance between not posting enough and posting too much.

MuteSix as Your Photography Agency

Now that you’ve decided to hire a photography agency to grow your business, the real work begins to actually find the right agency. If you’re looking for a professional and experienced agency that can handle everything from photography to social and everything in between, look no further than MuteSix. MuteSix is a best-in-class performance marketing agency scaling brands with cross-channel, data-driven creativity. With our expertise, our clients have generated more than $1 billion in trackable revenue — seeing an average 359% increase in revenue after working with us for just six months.

MuteSix has a revolutionary design studio that can handle all of your photography needs. StudioSix includes three different packages that you can choose from based on your needs:

Graphic design: If you’re looking for entry-level creative services, this is the package for you. With this package, we are able to create visual concepts with the sole purpose of converting your target customers. With a direct response approach, our static banners, snackable animated videos, and conversion rate optimized landing pages provide the perfect level of support for your business.
Video essentials: If you’re looking to go a step further by incorporating video into your business’ content repertoire, then you should consider our video essentials package for a low-cost, high-return creative investment. With this package, we are able to utilize existing asset optimization and cost-efficient content creation. Creative essentials are designed for multi-variant testing to increase learnings in the initial stages of partnering with MuteSix. Learnings gathered are then used to inform future creative decisions.
Bespoke creative: If you’re looking to really take your creativity to the next level, then you should consider our Bespoke Creative package. This package is our highest investment package and offers broadcast-level productions with the capacity to capture a breadth of assets for a full-funnel, multivariate approach that is tailored to your unique needs.

Discover how professional, high-quality photography can improve your business and brand identity. Contact MuteSix today for a complimentary consultation to discuss goals and ways we can reach them together.

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