SMS Marketing Agency

By partnering with the industry’s leading SMS platforms, we stay ahead of the latest SMS, push, and in-app capabilities to fuse best-in-class strategy and creative solutions that drive conversions and build customer loyalty.

Overview

Unlike other digital marketing agencies, our Lifecycle Marketing team provides full management services to drive success across all of our brands’ one-to-one communications channels, including SMS, email, and on-site messaging.

In the wake of iOS 15, the need for a data-backed, growth-minded SMS strategy is more critical than ever. We use a targeted approach to reach your customers where they are most often with relevant messaging to engage, convert, and retain them.

MuteSix brings a full-funnel approach to SMS marketing and partners with some of the top SMS platforms for first-access to new functionality and programming. We strategically plan and test campaign sends, build out full lifecycle automations and incorporate customer service, loyalty and rewards, reviews, subscription and transactional messaging.

Services and Capabilities

Data-backed creative and messaging, as well as testing, and optimization to drive unparalleled success through SMS, push, and in-app notifications.
Implementation of custom-tailored automation, segmentation, personalization, and creative strategies to boost engagement and conversions.
Full lifecycle management, including pairing brands with industry-renowned loyalty, and reviews and ratings partners, in addition to more customer-converting and nurturing solutions.

To capitalize on growth opportunities and maximize conversions, we provide complete oversight of a brand’s lifecycle marketing beyond SMS Marketing. This includes strategic management and integrations with:

Conversion Optimization Platforms (Display and Pop-ups)
Loyalty Programs (Reviews, Ratings, and Referrals)
Content Personalization Solutions
Subscription Offerings
And More.

Our integrated solutions ensure holistic synergy across every digital marketing touchpoint to build a feedback loop between lifecycle marketing, creative, data, and Paid Media teams.

As a prefered partner with industry-leading SMS platforms, we pair brands with the premier solutions, helping them integrate seamlessly and allowing them to leverage the latest offerings and beta testings.

SMS Case Study

MuteSix was tasked with improving Badass Beard Care’s customer engagement and increasing their website traffic and subscriber base by leveraging SMS marketing.

The Strategy

To drive new SMS subscribers, MuteSix used Attentive’s high performance Email and SMS capture units to grow and convert new traffic into long term purchasers. The MuteSix team focused on bottom-of-funnel marketing by building robust SMS journeys within the Attentive platform—both to increase customer retention and LTV, and to increase conversions of prospective customers.

To start, the team dialed-in Badass Beard Care’s welcome journey with simple brand education, incentives and personalization. They also worked to convert new subscribers who didn’t purchase by sending unique and time-sensitive offers. To round out the SMS automations, they implemented a thorough post-purchase journey that included high-performing copy and creative to successfully keep Badass Beard Care customers coming back for more.

25K+ Active subscribers captured 50K+ Contacts added to email list 21% Average CVR 125% Increase in total monthly revenue attributed to SMS

Read the Full Case Study

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What Is SMS Marketing?

SMS marketing is targeted or direct-to-consumer advertising using mobile device SMS services. For example, your brand may send SMS marketing messages to customers for various purposes, including:

Customer feedback and engagement. This can range from simple satisfaction surveys to asking for customer involvement in UGC.
Sales promotions. Using SMS to plug new deals and promotions your brand is running is a fast and effective way to increase sales volume.
New product rollouts. Many brands also use SMS to notify customers of new products, inventory updates, and more.
Order tracking and real-time service updates. SMS messages are often used to keep users up to date on the status of their orders, which creates a more dependable shopping experience.

Logistics and How It Works

How Much Does SMS Marketing Cost?

SMS marketing can be very cost-effective. However, SMS marketing pricing varies heavily depending on your contact list size, campaign cadence, and follow-up frequency, as well as overall digital marketing goals.

For example, to send one SMS campaign weekly to a list of several thousand customers, brands can expect to spend a few hundred dollars each month.

How Does SMS Marketing Work?

SMS marketing can be an effective marketing tool in many different ways. Typical marketing programs focus on:

- - Collecting cell phone numbers from existing and new customers. Customers must opt-in to mobile marketing before messaging services add them to the contact list. Opt-ins are often confirmed by having customers send messages to shortcode numbers, filling out web forms or website pop-ups, or through integrations with other marketing channels.
  - Sending a strategic cadence of promotional offers, reminders, or other messaging via SMS messages to each cell phone number.

SMS marketing is a more direct channel that can help boost engagement and retention by meeting customers wherever they are in the shopping journey and offering incentives to complete a purchase or return to make another one.

It’s especially impactful given that customers need to opt-in, meaning they are interested in your brand and thus likely to act on your offers.

A clothing brand may send an SMS notification reminding existing customers about an upcoming promotion or new product. Or they may add an element of exclusivity by promoting early access to a new collection.

SMS Marketing Compared to Other Forms of Marketing Campaigns

SMS marketing has several similarities and differences between other marketing campaigns and channels.

SMS vs. Social Media and Email Marketing

Like SMS, email marketing campaigns are direct-to-consumer; however, email campaigns are long-form and may contain more content than a brief announcement or question. Often, the more bite-sized content of SMS marketing is easier to digest for busy customers on the go.

Social media marketing campaigns are engaging and ideal for advertising to a broad target audience. However, they are not targeted like SMS marketing ads or messages because those reach only those shoppers who opted-in to hear from your brand.

Omnichannel Marketing

Remember that a successful marketing campaign is omnichannel — that is, it utilizes cross-channel synergy for holistic growth. Lead generation is best when you target your customer base with every resource available.

When MuteSix works on your SMS marketing campaign, we’ll determine how best to integrate SMS marketing into your omnichannel solution to boost holistic efforts across the board and drive lasting, considerable growth.

How Effective Is SMS Marketing?

SMS marketing can be very effective, primarily when it’s well integrated into your omnichannel solution and you’re using other channels to boost SMS opt-ins. Since you can blast messaging to customers who opted-in to your brand — meaning they already expressed interest in your brand — the chances of them acting on your offers are higher.

Here are some stats we’ve collected to display just important SMS marketing truly is:

- - 64% of consumers would like to be contacted via SMS more often.
  - 75% of consumers would want to receive texts with special offers.
  - About 61% of marketers still don’t tap into SMS marketing.
  - SMS is the preferred method of communication from brands for consumers ages 18 to 34.
  - 29% of SMS marketing subscribers click on the links within SMS marketing texts, an incredibly high open rate.

A good SMS marketing agency like MuteSix can offer the expertise and data-driven insights you need to optimize your SMS marketing and maximize results. Working with an agency partner like MuteSix can create engaging SMS texts and implement the right strategy to improve conversion rates on your SMS marketing.

Sources:

To Reach Millennials, Try Text Message Marketing | SmallBizDaily