TikTok Myth Busters

Breaking the barriers that drive performance—

don’t believe everything you hear on the grapevine.



As marketers, we’re navigating the ever-evolving landscape of social media. So, it’s critical to separate fact from fiction to harness TikTok’s full power to grow your brand. 

Let’s be clear: TikTok is *the* platform for reaching a diverse and engaged audience, and it’s much more unique than other social platforms.

In this guide, we’ll take you through five common myths holding you back and equip you with the knowledge to build an attainable TikTok strategy– taking your brand to new heights. 

  • What demographics are on TikTok, and which ones are buying NOW?
  • Which drives the most performance: Meta only *or* Meta + TikTok? 
  • Will user-generated content (UGC) cheapen your brand image?
  • How does TikTok’s ROAS compare to Meta and Google?