Email Meta PURA D’OR MuteSix worked with the natural hair care brand to help convert one-time buyers to subscription holders. The Goal MuteSix worked closely with the PURA D’OR marketing team in developing a strategy to rapidly increase revenue. The Strategy Our strategy involved converting one-time purchasers on purador.com to subscription purchasers on 2minuteclub.com. To make that strategy work, we recommended replacing the current ESP, which was limited in functionality and scalability, with a heavy-duty digital marketing solution that provides strong data segmentation and targeting capabilities along with a high degree of automation. MuteSix recommended Marketo. Just four months after replacing the ESP, nurture campaigns on both websites delivered exceptional results. 4.4K% YoY subscription revenue increase 50% YoY email revenue increase 124% Highest month revenue increase Back View Next Case Study