Meta Tracksmith MuteSix worked with the premium performance running apparel brand to increase conversions and their return on ad spend with Facebook ads. The Goal Tracksmith tasked MuteSix with utilizing Facebook ads to increase their conversions and return on ad spend. The Strategy The MuteSix team implemented a full-funnel marketing approach. We created segmented audiences through interests and behaviors and incorporated Lookalike audience targeting. 77% Conversions increase 14% CPA decrease 32.14% ROAS increase Back View Next Case Study