CRM April Ecommerce Round-Up (7 Blogs You Must Read) Stewart Anderson • May 5, 2017 Back to Articles With so much digital marketing content on the Internet, you may not have the time to sift through the hundreds of blogs to find the best articles and advice related to ecommerce. So I’ve gone ahead and done you the favor of rounding up what I feel are extremely valuable blog posts about ecommerce that were written in April. How to Stop Customer Complaints Before They Happen It doesn’t matter what you sell, how much you sell it for, or even who you sell it to; as a business owner you’ll always receive customer complaints. As you may already know, some customers really love to kick up a fuss, and this is why I recommend you read Shopify’s blog post: How to Stop Customer Complaints Before They Happen. Reading time: 4 minutes Ideal for: improving customer service 10 tremendous digital marketing stats from this week I always say that the more data and information you have, the better business decisions you can make, and that’s why I suggest everyone read 10 tremendous digital marketing stats from this week by Econsultancy. While their data has been taken from the UK, there’s a lot of useful data that any ecommerce brand can apply to their 2017 marketing strategy. Reading time: 2.5 minutes Ideal for: predicting marketing trends 200+ Curated Graphic & Brand Design Resources Do you spend thousands of dollars per week on ads and managing active social media accounts? Then I’ll assume you’re always looking for ways to find free stock photos that you can leverage as part of your own marketing collateral. A Better Lemonade Stand’s blog post 200+ Curated Graphic & Brand Design Resources is an epic resource of free content and graphics for brands to use. Reading time: 3 minutes Ideal for: free marketing materials Ecommerce Landing Page: Secrets and Optimization Tips for 14,575% Growth Would you love to increase your conversion rates by 14,575%? Okay, while it’s highly unlikely that if you read BigCommerce’s blog post Ecommerce Landing Page: Secrets and Optimization Tips for 14,575% Growth your conversion rates will increase by said amount, they do offer several awesome tips on how to tweak landing pages with real life examples. Reading time: 6 minutes Ideal for: conversion rate optimization Ecommerce SEO Guide: How to increase organic search traffic to your Shopify store There’s a lot of articles out there on how you can use SEO to drive more website traffic, but very few are related to ecommerce and Shopify in particular. Envision’s blog post titled Ecommerce SEO Guide: How to increase organic search traffic to your Shopify store is a simple and straightforward guide on how you can optimize your Shopify store correctly, and ways to improve the speed of your site too. Reading time: 4 minutes Ideal for: growing organic traffic and increasing website speed Facebook Audience Network: Tips For Actually Making Money Facebook audience network is the cheapest ad placement, costing a fraction of what it does to serve content in the newsfeed or Instagram. While many marketers believe it’s a junk placement filled with bot traffic, if you read our very own blog post, Facebook Audience Network: Tips For Actually Making Money, you’ll learn the best tips to crush ads using the audience network. Reading time: 3 minutes Ideal for: improving your Facebook marketing I’m an entrepreneur who’s hired over 50 freelancers — here are the 6 traits I look for This week’s wildcard entry focuses on how to grow your business using freelancers. As you scale your business you’ll ultimately need to hire more employees to run various parts of your store. One of the easiest and quickest ways to grow your employee base is by hiring freelancers using the Internet. A guest post on the Business Insider titled shows you how to find the best freelancers for your brand. Reading time: 2.5 minutes Ideal for: Recruiting Did I miss anything? These blog posts were some of my favorite posts for the month of April, packed full of value and actionable advice. If I have left out a blog post that you feel deserves a mention, leave a comment below to let me know.