Author: Brian Hettler

If you’ve been following the Facebook Newsroom, you’ll know that Facebook is focusing on improving the enforcement and transparency of ads on Facebook.

Over the last few months, Facebook has been testing a new custom audience which allows you to target entire households.

This year, Facebook has been coming out with new types of engagement audiences thick and fast. 

On this week’s episode, Steve and myself discuss Facebook’s new transparency update – allowing all of a brand’s ads to be visible on their Facebook Page. Listen in to learn everything … Continued

Plus some industry leading Do’s and Dont’s for the Holidays.  There’s still time to make money on Black Friday and Cyber Monday. Here’s how:

If you scroll through your Facebook feed today, almost every other newsfeed update is a video.

Facebook just released two new custom audience features: Dwell Time and Post Shares.  Learn how to better optimize your campaigns by putting both new audiences to work. Lower CPA by … Continued

On this week’s episode, Steve interviews NBA legend and entrepreneur, Metta World Peace, and Recording Artist, Piif Jones, about how they monetize their personal brands. Listen in on this great conversation … Continued

Facebook has just published the 12th case study featuring MuteSix. Focused on our work for SafeTrek where we increased the number of people purchasing and installing its app by using data … Continued

As a Facebook marketer, you’ll have asked or tried to figure out the answers to the following questions for your biggest campaigns: