Author: Brian Hettler

Are you struggling to write compelling copy for your Facebook ads?

Your Facebook rep should be one of the most important people in your marketing team—nurture that relationship correctly, and you can reap significant benefits. It’s all about knowing what to … Continued

Facebook has several different bidding options, but, at the highest level, bidding method can be broken down into categories — automatic and manual. But how do you know which one to … Continued

When you hear the phrase “Audience Network,” what is your immediate reaction? Cringing? Groaning? Thinking about a dark, awful place where ad dollars go to die? This seems to be … Continued

Advertising on Instagram has been available for a while now, but many advertisers still aren’t leveraging the channel to its full potential. Even brands in categories like fashion, which is … Continued

Facebook’s algorithm change regarding video completion rates is the subject of this episode of our digital marketing podcast. This change will encourage publishers and advertisers to focus on creating longer, more engaging … Continued

Facebook has over one billion daily active users all over the world, yet very few brands run Facebook campaigns overseas, or have stopped because they couldn’t scale.

The latest episode of our digital marketing podcast is all about B2B — why B2B businesses CAN use Facebook ads and how they should get started. The notion that Facebook ads are only for … Continued

Ever since Facebook updated their organic posting algorithm in 2015, receiving any meaningful type of engagement was just about impossible. 

The latest episode of our internet marketing podcast talks about two of the most effective online marketing channels — Facebook ads and email marketing. While these channels are powerful enough by themselves, you … Continued