Facebook Advertising Audience Size: What is Best? October 25, 2018 By Brian Hettler How big should your audience be when running Facebook ads? Should you target narrow audiences that are smaller in size but match your ideal customer? Or should you go broad … Continued
How to Pick the Right Conversion Window for Your Campaigns October 24, 2018 By Brian Hettler When running the conversion objective, Facebook will ask you which conversion window you want to use.
What is ITP 2.0? Combat the ITP.2.0 Facebook Ads Issue! October 17, 2018 By Brian Hettler Have you noticed a discrepancy from your Facebook campaigns and CRM in regards to sales lately? If you have, the reason may be a direct result of the Intelligent Tracking Prevention (ITP 2.0) update … Continued
Automated Emails: Three Types Your E-commerce Store Needs to Send Out October 16, 2018 By Brian Hettler On average, less than 3% of visitors make a purchase the first time they visit a website. If you run Facebook ads but are not setting up the correct email … Continued
Looking to Lower Your Facebook CPA? Leverage Your Reach Objectives October 10, 2018 By Brian Hettler How to Use the Reach Objective to Lower the CPA on Facebook
Facebook Pixel | What You Need to Know About New Standard Events October 8, 2018 By Brian Hettler Facebook Pixel is the most powerful part of running Facebook ads. It allows you to do everything from tracking sales to exact dollar amounts to creating retargeting audiences based on … Continued
Are Your Facebook CPMs Rising? Here’s Why [Podcast] October 3, 2018 By Brian Hettler Are Your Facebook CPMs Rising? Tune in to today’s podcast to hear from Steve Weiss, CEO of MuteSix on what’s happening behind the scenes at Facebook causing CPMs to rise. … Continued
Facebook introduces Instant Experience (landing page within an ad) October 3, 2018 By Brian Hettler Facebook recently launched Instant Experience, which is an upgrade of their Canvas ad format.
Facebook Updated Its Ad Delivery System in September 2018 – Are You Affected? October 3, 2018 By Brian Hettler Facebook’s algorithm is a machine learning system that is constantly improving itself as it receives more data. Our Facebook rep told us that over the past few weeks (late August/early … Continued
How to Scale Using Lookalike Audiences on Facebook September 26, 2018 By Brian Hettler For the bigger spenders on Facebook, the goal is to go from 100 sales per day to 1,000+.