
Ace Marks
The Goal
Ace Marks worked with MuteSix and Yotpo to drive better traffic and leverage customer content to retain and convert massively scaled site traffic.
The Strategy
Ace Marks worked with MuteSix to drive better targeted consumers and increase ad spend in a way that drove high intent traffic. Ace Marks worked with Yotpo to help convert these high-intent shoppers into customers by showcasing trust-building reviews across category and product pages.
The Results
The combination of on-site conversion and targeted spend lead to a massive reduction in CPA. This lead to increased spend, which produced a virtuous cycle that increased profits over 200%. Showcasing authentic reviews throughout the buyer journey with Yotpo boosted on-site conversions. In fact, visitors that engaged with reviews converted 6x higher than those who didn’t.