MuteSix worked with the sports and apparel brand to help restructure their Sponsored Ads campaign strategy on Amazon to increase top line revenue.

The Goal

MuteSix was tasked with restructuring HoloGear’s Sponsored Ads campaign strategy to increase top line revenue. Keyword selection was increasingly important to scale against keywords that were less developed by lower priced competitor brands. We added a robust Sponsored Brands Image strategy to allow for broader coverage above the fold on Page 1 and segmented Sponsored Display campaigns to own competitor and HoloGear-branded Amazon Detail Pages.

The Strategy

HoloGear had historically taken a Sponsored Product driven approach. We decided to add a more robust Sponsored Brands (including Custom Image) and Sponsored Display strategy to allow for broader coverage and higher placement on the search results page.

210% Revenue increase 4K Weekly average page views 215% Average weekly ad sales increase

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