Bathing Culture

MuteSix worked with the beauty and skincare brand to decrease CPA and increase revenue and ROAS.

The Goal

Carbon neutral shipping and high-quality ingredients generally equate to a higher price point; a global pandemic led to inventory issues and impatient customers. MuteSix was challenged with turning less popular SKUs into bestselling products and producing a higher AOV to compensate for tight profit margins.

The Strategy

Content was the key to success for Bathing Culture. MuteSix worked the magic and maximized creative to make existing static images more dynamic and exciting. Amid Covid-19, adjusting messaging was also a game-changer.

128% Revenue increase (April-May 2020) $100k Shopify revenue 25% CPA decrease between Q1 and Q2 31% ROAS increase in Q2 vs. Q1

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