Meta bioClarity MuteSix worked with the skincare company to help increase website purchases while decreasing CPA. The Goal MuteSix was tasked with increasing website purchases while decreasing CPA. The Strategy The team created blended placement audiences for best practice optimization, implemented organic Instagram story creative, used influencers to target lookalike audiences, and used short attribution windows for remarketing to capture customers early. 66% Website purchases increase 41% CPA decrease 133% Impressions increase Back View Next Case Study