Google YouTube


MuteSix worked with the hair care brand to help guide product adoption and Display with YouTube ads.

The Goal

Looking to breakthrough the YouTube space for advertising, Briogeo leaned on MuteSix to help guide both product adoption and Display.

The Strategy

MuteSix launched YouTube for Briogeo in 2018 just in time for Q4. They had never advertised on the platform before, so we spent the first few months testing a variety of creatives, audiences, and ad formats. We built out an extensive set of top and bottom-of-funnel audiences and leveraged Google’s automated bidding capabilities. Eventually, we were able to scale monthly spend by over 400% since the first month.

959% Spend increase 266% ROAS increase 3,778% Revenue increase

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