SMS

Brooklyn Candle Studio

MuteSix Helped Brooklyn Candle Studio Boost Revenue by 90% Using SMS with Attentive

90%
Increase in Revenue YoY
160%
Increase in Campaign Clicks YoY
43%
CVR via Attentive Concierge

The Overview

Brooklyn Candle Studio, a luxury home scent and candle line sold at accessible prices, turned to MuteSix and Attentive to supercharge their SMS marketing ahead of a highly competitive holiday season.

The Strategy

MuteSix partnered with Attentive to launch an SMS campaign ahead of a highly competitive holiday season, looking to deliver exclusivity to customers and heighten engagement before, during, and after the holidays.

To help it gain traction, Brooklyn Candle Studio tapped into their email audience each week, strategically highlighting SMS keywords and promoting SMS as a channel for early-access to their holiday sale.

On the SMS front, the brand leveraged robust segmentation to trigger transactional, conversion, and retention journeys. By dynamically segmenting audiences based on buying behavior, the brand as able to more effectively target shoppers and tailor messaging and cadence. 

As a result, Brooklyn Candle Studio successfully acquired and retained a record-setting number of SMS subscribers before, during, and after the holidays. Of note, over 5,000 high-value SMS subscribers joined their Candle of the Month Club – in just one year.

Empowered by these results, MuteSix took Brooklyn Candle Studio’s customer experience to the next level with Attentive Concierge. By configuring Attentive Concierge to their site visit, Brooklyn Candle Studio  was able to offer dedicated support to their customers, nurturing a 1:1 relationship via SMS. This enabled the brand to offer more dedicated customer service and personalized recommendations throughout the customer journey, ultimately boosting retention rates.

The Success

As a result of the MuteSix / Attentive partnership, Brooklyn Candle Studio was able to launch an SMS marketing program that continues to enjoy tremendous success:

5K+
Subscribers Collected
90%
Increase in Revenue YoY
160%
Increase in Campaign Clicks YoY
43%
CVR via Attentive Concierge

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