MuteSix worked with the ride-sharing assistance app to help drive brand awareness, and increase their revenue and CTR with Google ads.

The Goal

FarePilot needed to conquest drivers in the ridesharing market to download their app and use it to get the best fares. They had to build brand awareness and equity with a new product in a new industry which presented a unique challenge.

The Strategy

MuteSix helped FarePilot succeed by scaling their overall user base and optimizing for actions that occurred within the app instead of installs.

12% Revenue increase 28% CPA decrease 149% CTR increase

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