IfOnly

If Only wanted to use Facebook ads to boost awareness of its experience-focused marketplace, and eventually drive site registrations and encourage people to embark on an adventure.

We developed a tiered campaign that drove site registrations and encouraged people to purchase an experience online. We focused this particular campaign in San Francisco, where most of If Only’s luminaries—the experts who offer these unique adventures—are based.
First, we created a Custom Audience from If Only’s list of current customers and then we developed a lookalike audience based on them. We used a series of carousel and link ads to drive awareness, then retargeted dynamic ads to potential customers, resulting in a 50% drop in cost per registration.