Meta International Education Corporation MuteSix worked with the International Education Corporation to increase quality leads on Facebook. The Goal MuteSix was tasked with increasing lead volume and improving lead quality for each of IEC’s campuses. The Strategy We built out IEC’s ad campaign so we can easily change budgets based on the success of each campus. We rely on both Facebook form fill leads and leads generated from IEC’s site, and to make our retargeting campaigns are as efficient as possible, we focus on combining campuses together. We also focus on continuously testing ad copy and creative, which has made a significant impact on the success we’ve generated for IEC. 157% Leads increase YoY 3x Spend increase 3x Gross starts increase YoY 133% Enroll rate increase YoY Back View Next Case Study