Amazon LilyAna Naturals MuteSix worked with the clean beauty brand to help profitably scale their Amazon DSP media budget. The Goal When we onboarded LilyAna Naturals in early November 2020, we learned that the previous DSP provider had not been returning a profitable ROAS (at under $2) — and it was our goal to profitably scale their Amazon DSP media budget during Black Friday/Cyber Monday. The Strategy MuteSix created an Amazon DSP strategy that focused on the best-selling retinol cream and vitamin C serum. The campaign was broken out individually by audience and product, consisting of the following audiences: past product purchasers, product viewers, similar product viewers, and product searchers. We also adjusted the lookback window for each audience to align with repeat purchase behavior of each product. The Results LilyAna Naturals earned the #1 best-selling face moisturizer product on the Amazon Best Seller Rankings throughout the Black Friday / Cyber Monday weekend. 58% Orders increase $3.86 ROAS across all campaigns Back View Next Case Study