Meta Performance Creative MeUndies MuteSix worked with the apparel company to increase ROAS and lower CPA. The Goal MeUndies wanted to re-engage with people who had added items to a shopping cart on the company’s website, but hadn’t yet made the purchase. The Strategy The underwear manufacturer retargeted carousel, link and video ads to people who had abandoned their online cart, leading to a 6X return on ad spend. 6x ROAS 80% CPA decrease Back View Next Case Study