Meta Rayton Solar MuteSix worked with the California-based solar panel company to increase investments and impressions with Facebook ads. The Strategy First, the team created lead generation campaigns targeting investors segmented by investment potential. To increase social credit and drive more traffic to Rayton Solar’s site, we leveraged third-party content in ads. We also targeted high-intent audiences for remarketing efforts. The Results We increased the overall number of impressions and traffic to Rayton Solar’s website, the number of investors, and the total dollar amount of investments. 558% Impression increase 35% Investments increase 15% Average investment increase Back View Next Case Study