StackSocial
The Goal
StackSocial wanted to drive sales by remarketing to website visitors, while working with MuteSix to verify the real value of its Facebook advertising.
The Strategy
We ran a remarketing campaign on Facebook, creating an accompanying reporting framework that would help us understand how many “view-through” conversions—i.e. people who viewed an ad and didn’t click through, but who visited the website later—we could attribute back to this campaign.
The ads, designed by MuteSix, each promoted a product or service on sale at StackSocial and linked to the product’s web page. StackSocial installed a Facebook pixel on its website to automatically build a Custom Audience of website visitors to retarget on Facebook. The company also used a pixel to measure conversions.