MuteSix worked with the health and beauty brand to acquire a lower CPA by implementing Smart Bidding and updating non-branded search with Google.

The Goal

The main objective with type:A was to bring down their CPA and find winning targeting methods across the non-branded search segment.

The Strategy

When they launched on Google, type:A was able to convert at a very high CPA. MuteSix updated all non-branded search campaigns from the messaging, bid targets, device type adjustments, etc. and also created a new manual shopping feed. Together, along with the implementation of a Smart Bidding conversion strategy, the account quickly exceeded initial CPA goals and was able to convert at an even lower cost.

353% Conversions increase 286% Spend increase 432% Revenue increase

Interested in Working Together?

Let’s Get Started