Google Walt Life MuteSix worked with the subscription service to help them increase and source customer acquisition conversions. The Goal MuteSix was challenged with increasing and sourcing ACQ conversions. The Strategy We segmented brand vs. ACQ search campaigns, in hopes of seeing more efficient conversion flow. 2,606 Brand sourced conversions (+27%) $8.70 CPA (-39%) 5.48x ROAS (+70%) 1,345 ACQ sourced conversions Back View Next Case Study