Google William Murray Golf MuteSix worked with the golf clothing brand to acquire new customers with Google ads. The Goal William Murray Golf turned to MuteSix with the challenge of acquiring new customers who would embrace and “unleash their inner Murray.” The Strategy The team used Google Ads to build out a user funnel for William Murray Golf’s ad campaigns. We optimized CPA goals through testing ads for different demographics and updated their website to improve onsite performance for CRO. We also used scarcity copy angles for product ads to drive more conversions and increased conversions by delivering more relevant ads through DPA campaigns. 20x ROAS 15% CPA decrease across all Google products 3x Scale increase within 30 days Back View Next Case Study