If you haven’t done so already, it’s time to join the big league and go digital! Today, in the face-paced online world we live in, digital marketing is the new norm — it’s the fastest growing marketing channel with absolutely no signs of slowing down.
In fact, most businesses spent more on digital marketing in 2020 than they did in 2019 and plan to increase their spending as we enter 2021. But this really shouldn’t come as a surprise — marketing has always been about three things: location, location, location. And today, your target audience is largely online.
With that in mind, It goes without saying that the digital marketplace has put a lot of purchasing power back into the hands of consumers and buyers, forcing many (smart) marketers to get much more creative and much more genuine, as well as much more helpful. Consumers today jump from channel to channel, seamlessly throughout their day and increasingly — those channels are digital.
You see, in today’s society, the average consumer does research on services, products, solutions, and brands before making any buying decision. Digital technology provides marketers a range of new and exciting tools, allowing them to be more strategic and focused in their advertising approach. Digital advertising simply makes sense if you want to get your message, promotion, or marketing campaign in front of your target audience to better help them make a buying decision.
So, what are the best digital advertising techniques, you ask?
We’ll tell you.
Since its inception over 25 years ago, digital advertising has been steadily innovated upon. Today, there are many effective digital advertising techniques and strategies, and by using the most effective ones, you can easily drive a large amount of targeted traffic to your website.
Having a website in this day and age is a given — that’s not even up for debate. But what you need to start focusing on is search engine optimization (SEO). By investing in SEO, you can effectively improve your website in ways that will help it to rank well in search engines like Google for searches related to your services or products.
SEO involves incorporating specific keywords related to your services or products on your website so that when consumers search those specific keywords in Google, for example, relevant pages will appear in the results.
You can identify the very best keywords for your webpages by doing a little bit of keyword research to see what your target audience is actually searching, as well as which hot keywords your competitors are targeting. The goal here is to choose keywords that are used by your target audience and will attract them to your website.
SEO is an incredible tool to help advertise your brand to consumers. Investing in this digital advertising approach can boost your exposure, foot traffic, and ultimately, your conversion rate. It does, however, take quite a bit of time to perfect SEO, but the results can be well worth it for your business.
Consider hiring a great advertising agency like MuteSix that can handle SEO for you. This way, you can focus your time on what really matters — your business.
There’s no doubt that advertising through social media just keeps growing and growing, year after year. Consider these numbers: There are 3.80 billion active mobile social media accounts globally, with a whopping 1.3 million new active mobile social media users added every day. According to experts and advertising statistics, social media advertising budgets have literally doubled — worldwide — from a measly $16 billion to a cool $31 billion in the past two years alone.
With that being said, the two types of social media online advertising are organic (an online word-of-mouth technique) and paid. Placing paid advertisements, sponsored stories, or promoted posts are popular ways to reach more of the demographic of the brand without paying a bundle. Of all the social media platforms, Twitter and Facebook are the most popular for companies to reach new customers, with LinkedIn a popular approach for B2B sales.
Pay-Per-Click (PPC) advertisements explain their concept right in the name: These are ads that advertisers only pay for when a viewer clicks on them, which contributes to the strength of PPC as a tool. So, for example, if your ad was seen by 100 different people and only one person clicked on it, the cost of your ad revolves solely around the one person who clicked.
Keep in mind that 64.6% of viewers click on Google ads when they are looking to buy an item or service online. Increase these odds by hiring an experienced ad agency like MuteSix.
Video ads are arguably the easiest type of digital advertising because it’s precisely what it sounds like — simply a video promoting a brand, product, or service in some way, shape, or form. Video ads can show up as a colorful commercial-esque ad right before watching other videos on Facebook or Youtube, for example, or they can be integrated as display or native ads.
Video ads are growing like wildfire in popularity, especially with the younger generation of consumers. However, the most challenging part of creating them is the time and effort it takes to plan and develop an intriguing video that is visually appealing, shares the message, and speaks the brand, as well as having emotionally enticing audio or music playing in the background.
Despite being the most time-consuming type of digital advertising, it’s proven to be extremely effective. Why? Because viewers can absorb the content and learn more about your brand without a lot of effort, and advertisers will have a much easier time catching their target audience’s attention.
To make sure you’re creating the best video ads to boost brand awareness and drive in potential customers, it might be best to bring in the experts. This way, you can spend your valuable time working on your products and services rather than your marketing campaign.
Email marketing might be one of the oldest forms of online marketing, but it’s still by far one of the most effective advertising strategies and marketing techniques. When your business uses email, you can reach individual members of your target audience directly in their personal inboxes.
Emails are an excellent way to connect with not only your current customers but potential customers, too. You can send useful information about new services or products, send weekly or monthly newsletters, and even deals tailored to different segments of your audience.
Whatever your digital advertising needs might be, there’s a solution for your business. Not ready to spend any money just yet? Start with an organic social media advertising strategy.
However, if you’re ready to take your ad spend to the next level to yield mind-blowing results, try one of these types of online advertising: SEO, paid social media ads or video ads, PPC, or email marketing. Creative solutions, such as MuteSix, help the biggest brands make their presence known online with innovative technology using multiple types of online advertising.
For all of your digital advertising needs, MuteSix has your back!