On the heels of the latest about Bronto’s upcoming “End of Life” (EOL), a necessary shift is about to occur in digital advertising that will likely improve content and e-commerce integration as we know it. Here’s everything you need to know about the change, and why your brand should enlist Klaviyo’s “Elite Partner,” MuteSix to help you migrate from Bronto to Klaviyo … and fast.
On March 3, 2021 Oracle NetSuite, who acquired Bronto Software six years ago, declared “End of Life” status for the Bronto Marketing Platform. The last date of service will be May 31, 2022, at which time they will no longer continue selling the platform or making any improvements to it. If you haven’t already done so, it’s time to make the switch to a new e-commerce automation platform like Klaviyo … sooner rather than later.
Top-tier brands like Juiced Bikes, Pair of Thieves, Brava, and OUAI have already successfully transitioned to Klaviyo. Together, we’ve seen major success, since Klaviyo offers an “out-of-box” solution that integrates seamlessly with today’s most popular shopping platforms, including Shopify.
While you have until May 31, 2022 to switch over, doing it now vs. in 2022 is a smart strategy, as it will:
Launched in 2002, Bronto provided a once-innovative platform for clients looking to integrate their email, SMS, Twitter, and Facebook campaigns. However, in recent years Bronto has continued to lag behind more-reliable solutions like Klaviyo. The older platform has several limitations and drawbacks when compared to its competitor, including:
High growth e-commerce merchants need enterprise-grade power at lightning-fast speeds. That’s why Klaviyo’s 50,000+ clients–who rank among the most ambitious and fastest growing brands–reveal they preferred a tool that’s easier to set up, easier to use, and capable of better ROI.
Many former Bronto customers have made the switch to Klaviyo for both email and SMS automation. They’ve specifically benefited from:
As the leading agency in performance marketing for DTC brands and a Klaviyo Elite Partner, MuteSix has been touting the benefits of Klaviyo over Bronto for a while now. Out team of Klaviyo-certified experts can:
When it comes to email marketing, MuteSix clients see:
A few examples of our winning partnerships with Klaviyo include Pair of Thieves and Juiced Bikes.
Pair of Thieves, a rapidly growing e-commerce brand, looking to increase market share in a highly competitive category, opted for Klaviyo. Thanks to our partnership, the budding business saw:
Juiced Bikes: Helping transition the electric bike company off of Bronto, MuteSix migrated Juiced Bikes over to Klaviyo. The success was immediate with results as impressive as:
Now you know the benefits and importance of switching to Klaviyo and having MuteSix help you every step of the way. Reach out to Adena Merabi at Adena.Merabi@MuteSix.com for a consultation and deeper dive into pricing.