Have you ever created a Facebook or Instagram campaign only to see a huge red banner saying your ad was not approved? Worse yet, maybe you ran a campaign which ended in your account being permanently suspended?
In today’s article, I’m going to go over why your ads get rejected on Facebook and Instagram.
Facebook has a number of policies and terms and conditions that you must follow and abide by when using their self-service ad platform, they include:
These rules pretty much state how you should be presenting your business on Facebook and how to manage your custom audiences. That means no false, misleading or fraudulent content or services.
Their rules also state that you can only be in management of one advertiser or client per ad account, many people overlook this and have several accounts they use to serve ads.
Another barrier that gets advertisers banned on Facebook and Instagram is not keeping user data safe. You can have your ads or account banned for doing any of the following:
With the introduction of lead ads late last year, more advertisers are getting hit with data and privacy bans because they aren’t keeping user data safe. If you’re ever unsure about an ad or whether you may be breaking Facebook’s T&C, ask a professional bet yet, ask MuteSix.
You know by now that the more creative you get with your ads, the more likely your audience is to engage. However, there’s a fine line between what you can and cannot do with your ads.
Most Facebook ads typically get rejected because they make any of the following mistakes:
These are the most common areas advertisers slip up on. Since the context of some of the reasons above can be very subjective (for example, suggestions of sexually suggestive images) it’s very easy to see your ad rejected for any of the above without you even knowing why.
The context of an ad is the message you’re sending to your audience. All ads must comply with the following:
You may also see your ads stopped if you promote pharmacy related products including dietary, herbal supplements or contraception. This is up to Facebook and I strongly recommend contacting them before you decide to promote any product where you base the context of the message on helping others mentally or physically.
Dating sites are another gray area and again I highly recommend you contact Facebook before creating an ad using their self-service platform.
Community rules are based on user feedback or how your ads impact others. For example, you can expect your ad to get stopped or your account banned if:
These community rules are typically broken when advertisers attempt to shock their audience using click-bait.
Novice advertisers often make claims that the are endorsed or in partnership with Facebook. Just because you have a Facebook Page or run ads on Facebook does not mean you’re in any kind of partnership.
Avoid mentioning Facebook anywhere on your ad copy unless it’s in the correct context (i.e a blog post showing how to use a feature on Facebook). You can learn more here about how to use the Facebook brand in your campaigns.
Finally, if you steal other people’s content you may violate Facebook ads. This includes:
Facebook does have the right to reject any ad for any reason they see fit. So even if you don’t think you’re breaking any of the rules above there is a chance your ad still will not be shown.