App Marketing Case Study: Pluto TV

Driving rapid growth on mobile via Facebook ads

Pluto TV is a free online television service broadcasting over 100 live channels full of TV shows, movies and Internet videos hand-picked by people who love entertainment.

Pluto needed to significantly increase viewership to both their mobile app and desktop application. Driving viewers as cheap as possible, while acquiring users who showed a higher retention rate.


  • We focused our app install campaigns on a select group of channels. Only targeting audiences that we knew were within the correct demographics and only within the United States and England.
  • We tested audiences on 12 different app-install-marketplaces, including Facebook and Twitter, to identify the best audiences to drive installs.


  • Managed 500,000+ app and desktop installs, consistently hitting monthly goals.
  • Drove hundreds of thousands of app installs well below their target CPA.
  • Identified the exact demographics and interests that drove the lowest-cost users.

Welcome to Pluto TV

App Installs


Cost-per-install reduced by


Installs per month increased by

Pluto TV - James Brown
Pluto TV - Dogs
Pluto TV - Basketball

“The Mutesix team are experts at user acquisition. They managed our paid acquisition campaigns including our Facebook ads, Admob ads, and Twitter ads, and helped us generate thousands of new users a month, while staying below our target CPI. I would highly recommend them to any company looking to grow their business.”

Ilya Pozin | Founder, Pluto TV

Pluto TV