FacebookPerformance Creative

MeUndies

MuteSix worked with the apparel company to increase ROAS and lower CPA.

The Goal

MeUndies wanted to re-engage with people who had added items to a shopping cart on the company’s website, but hadn’t yet made the purchase.

The Strategy

The underwear manufacturer retargeted carousel, link and video ads to people who had abandoned their online cart, leading to a 6X return on ad spend.

6x ROAS
80% CPA decrease