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PURA D’OR

MuteSix worked with the natural hair care brand to help convert one-time buyers to subscription holders.

The Goal

MuteSix worked closely with the PURA D’OR marketing team in developing a strategy to rapidly increase revenue.

The Strategy

Our strategy involved converting one-time purchasers on purador.com to subscription purchasers on 2minuteclub.com. To make that strategy work, we recommended replacing the current ESP, which was limited in functionality and scalability, with a heavy-duty digital marketing solution that provides strong data segmentation and targeting capabilities along with a high degree of automation. MuteSix recommended Marketo. Just four months after replacing the ESP, nurture campaigns on both websites delivered exceptional results.

4.4K% YoY subscription revenue increase 50% YoY email revenue increase 124% Highest month revenue increase

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