Digital Marketing

Facebook Ad Split Testing [Podcast]

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Episode 9 of our digital marketing podcast – Facebook Ad Split Testing – is now live. In this episode, Steve and I review Facebook’s new split testing tool and how marketers can use it to easily run tests in their Facebook ad campaigns..

Up until recently, marketers looking for a streamlined split testing tool for Facebook ad campaigns had to rely on third-party tools, all of which came with sizable price tags and their own set of issues. With Facebook’s new split testing tool, you can easily run tests in your campaigns right from Ads Manager. In this episode, Steve and I share tips and strategies for running effective tests so you that you can hit the ground running with Facebook’s new tool.

You can listen to the episode right here:

You can also subscribe to the podcast on iTunes and Soundcloud or our channel on YouTube. You can access multiple listening options on our episode page, along with a full transcript for the episode.

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