Facebook Audience Network [Podcast]

When you hear the phrase “Audience Network,” what is your immediate reaction? Cringing? Groaning? Thinking about a dark, awful place where ad dollars go to die? This seems to be conventional wisdom, and, in most cases, it’s probably true…but it’s possible to make Facebook Audience Network work. In this episode, Steve and I discuss when to use it (and when not to use it) and important tips for keeping your Audience Network ads profitable.

You can listen to the episode right here:

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