A gifted designer with an inventor’s mind, Danh Tran has always had a ferocious curiosity about fabrics and garment construction. Born in Vietnam, he grew up working in his family’s small tailor shop, making his own clothes by the time he was ten years old. As a boy he dreamed of coming to America to become a fashion designer. Danh is proof that dreams really do come true. In 1994 his family immigrated to California. He took fashion classes at a local community college and landed a job at Mattel— designing clothes for Barbie. When he’d saved enough money he left Mattel and enrolled in his dream school, Otis College of Art and Design where he got his B.A. in fashion. Danh’s talent and mentorships later got him recruited by 7 for All Mankind, Hause of Howe (Union Bay), and finally Affliction Clothing where he was Head Designer for 10 years.
A gifted designer with an inventor’s mind, Danh Tran has always had a ferocious curiosity about fabrics and garment construction. Born in Vietnam, he grew up working in his family’s small tailor shop, making his own clothes by the time he was ten years old. As a boy he dreamed of coming to America to become a fashion designer.
Danh is proof that dreams really do come true. In 1994 his family immigrated to California. He took fashion classes at a local community college and landed a job at Mattel— designing clothes for Barbie. When he’d saved enough money he left Mattel and enrolled in his dream school, Otis College of Art and Design where he got his B.A. in fashion. Danh’s talent and mentorships later got him recruited by 7 for All Mankind, Hause of Howe (Union Bay), and finally Affliction Clothing where he was Head Designer for 10 years.
All Verticals media spend trends: -2.1% from previous week +2.4% from month average -5.8% month over month
All Verticals conversion rate trends: +11.2% from previous week +6.1 from month average -2.0% month over month
All Verticals CPM trends: +8.4% from previous week +10.7% from month average -27.6% month over month
Health & Wellness media spend trends: -4.8% from previous week -5.2% from month average +18.2% month over month
Health & Wellness conversion rate trends: +12.6% from previous week +5.2 from month average -7.0% month over month
Home Fitness media spend trends: -3.2% from previous week -1.0% from month average +17.3% month over month
Home Fitness conversion rate trends: -2.1% from previous week +0.1% from month average -0.5% month over month
Supplements media spend trends: -0.6% from previous week -13.3% from month average +54.3% month over month
Supplements conversion rate trends: -13.1% from previous week -5.5% from month average -28.5% month over month
Beauty & Skincare media investment trends: +0.2% from previous week -6.7% from month average -10.4% month over month
Beauty & Skincare conversion rate trends: -16.7% from previous week -16.8 from month average -4.2% month over month
Apple’s iOS 14 update will restrict signals for marketers, and we are prepared to overcome these challenges with our data science and measurement teams. With fewer signals and shorter attribution windows measurement, compelling creative will be more critical than ever.
CPM’s have come down significantly since December presenting an opportunity for advertisers to drive down CPA’s.
Human-guided automation will be the theme in 2021 as Google continues to invest heavily in machine learning and automation. We’ll see more in feed management, a higher volume of creative development across display, discovery, and YouTube, and higher creation and adoption rates of custom audiences across all of our accounts.
With the launch of YouTube Shorts, we anticipate a heavier
With new data limitations coming, it is essential to collect email and phone numbers to own your marketing.
We expect to see more brands use whitelisting and ‘live shopping’ with influencers in 2021.
Pixel 2.0 is tracking conversions much better than previous versions. Advertisers are starting to see trackable purchases come through at scale. MuteSix is also the first agency to be utilizing boosted posts from influencer pages.
Shopify allows new and established businesses alike to create ecommerce websites backed by powerful tools that help you find customers, drive sales, and manage your day-to-day.
Okendo enables merchants to build a community by capturing powerful customer content including product ratings and reviews, customer photos, videos, questions & answers and comments.
Strategic Partnerships Manager
Through our partnerships with leading technology providers, MuteSix receives unique deals and discounts on platform fees.
If you’d like an introduction to any of our partners for a deal or discount, please contact us and our Strategic Partnerships team will reach out to you.
BigCommerce is a leading software-as-a-service (SaaS) e-commerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use.
“MuteSix epitomizes what a Shopify Plus Partner should be. Their HQ is a self-contained growth lab and every merchant needs a partner like MuteSix. They focus on what they’re great at and refer everything else to other best of breed service providers, exactly as it should be. If Shopify Plus is the rocketship, MuteSix is the fuel.”
Justin Poole Digital Marketing Partner Program Manager Shopify Plus
A crucial entry level creative investment. We create visual concepts with the sole purpose of converting customers. With a direct response approach, our static banners, snackable animated videos, and conversion rate optimized landing pages are the perfect support for your campaign.
STATIC BANNERS, ANIMATED GIFS, LANDING PAGES, STRATEGY BUNDLE
We create direct response videos focused solely on conversions for your brand. We apply best practices created by compiling and analyzing an agency-wide library of video creative, knowledge of platform-specific user behavior, and running text and visual texts. We then analyze video performance and use data gathered to inspire future video direction. If you are looking for performance-based video creative, this is for you!
EDIT ONLY, EDIT + CONTENT CREATION, GOOGLE & AMAZON CREATIVES
We create brand-forward direct response videos that are focused both on conversions and building brand equity. We use our knowledge of both performance creative and branded content to deliver what we call “branded response” assets. Productions are geared towards brands that are looking to invest in building their creative library with high-production value, glossy content. By leveraging production efficiencies, we take an omnichannel, full-funnel approach to all creative productions, resulting in a breadth of net-new content for testing.
TURNKEY PRODUCTIONS, BESPOKE PRODUCTIONS
20 TOTAL DELIVERABLES | $2,500
5 Designs, 2 Aspect Ratios, 2 Text Iterations
16 TOTAL DELIVERABLES | 30 SECONDS MAXIMUM
4 Concepts, 2 Aspect Ratios, 2 Iterations
2 Unique Landing Pages, A/B Testing
We optimize your existing assets to perform in a direct response environment. We iterate on these edits to test and gather learnings we can use to develop future creatives.
Logistics
In addition to your existing assets, we gather organic looking content to make direct response videos that feel native to the platforms they run on. We iterate on these edits to test and gather learnings we can use to develop future creatives. Content creation is not to be confused with traditional, full-scale production.