Order Value-based Targeting on Facebook [Podcast]

The latest episode of the “Spend $10K a Day” podcast is now available. This episode’s topic—a new targeting option available in Facebook that allows advertisers to build audiences based on the size of a previous order. For example, if you want to run an ad targeting only customers who had previously made a purchase of $100 or more, you can now do it directly within Facebook. While LTV targeting is not yet availabe, this new feature should prove very useful to ecommerce advertisers.

You can listen right here:

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