Reach 200M Americans watching TV on Connected Television screens and OTT devices with non-skippable, 30-second commercials indistinguishable from cable commercials to your shoppers — all with the added power of programmatic targeting, real-time auctions, and measurement.
Maximize awareness with shoppers not previously exposed to your commercials, then subsequently stay top of mind and engage with more interactive tactics like Display, Video, and Native.
Partner with the purchasing power of the Dentsu network. MuteSix provides access to industry-best rates with technology and inventory partners, as well as close relationships with leading data and inventory vendors, earning priority support and access to alpha and beta programs for our clients.
Introduce new shoppers to your brand through the largest and loudest screen in the home. Even though television has changed a lot in recent years, advertising through this medium is still extremely effective if you do it right. But if you think that old-fashioned cable advertisements are still relevant — think again.
After all, television has changed, and advertising has had to change with it! Thankfully, we here at MuteSix are always ahead of the curve when it comes to television media buying. As a result, we can help you come up with appealing commercials that will effectively target the right people.
Reach 200 million Americans watching TV on connected television screens and OTT devices with non-skippable, 30-second commercials indistinguishable from cable commercials to your shoppers — all with the added power of programmatic targeting, real-time auctions, and measurement.
In 2021, television holds the spot of the second most profitable advertising medium — with more than $60 billion spent on television advertising in the United States alone. Worldwide, television advertising revenue tops $141 billion.
While these numbers are huge, that doesn’t mean that brands have to spend a lot of money to harness some of the power of television advertising. So while it’s true that advertisements during primetime slots will cost you a pretty penny, the average cost of a 30-second commercial remains low for local markets — ranging from about $5 to $10 per 1,000 views.
So if you thought that you couldn’t possibly afford television advertisements — think again! There are ways that you can get your brand out there on the television without spending a fortune.
Plus, you should always think about the return on your investment. Television is an extremely effective advertising medium because it’s both visual and auditory. Americans aged 18 and older spend on average more than four hours every single day watching television. This is compared to the three hours and 45 minutes they spend using smartphones.
Through television advertising, you’re able to maximize brand awareness with shoppers not previously exposed to your commercials, then subsequently stay top of mind and engage with more interactive tactics like display, video, and native.
Even though media advertising has been around for a while, many people still don’t know how to do it right! We have all seen those cringey advertisements that make us wonder how they even went live in the first place. Don’t let that happen to your company by following these television media buying best practices:
Clearly, a lot of work goes into a successful media buying approach. If you’re a new or small business owner, all of this work can quickly become overwhelming and impossible to do on your own. But the good news is that you don’t have to do it on your own! Instead, you can partner with advertising experts, like MuteSix, who have the experience and knowledge necessary to manage your entire media-buying campaign from start to finish.
When you work with MuteSix, you’re able to partner with the purchasing power of the Dentsu network. MuteSix provides access to industry-best rates with technology and inventory partners, as well as close relationships with leading data and inventory vendors, earning priority support and access to alpha and beta programs for our clients.
But don’t just take our word for it — we have the data and the testimonials to back it up. Our clients have seen, on average, a 359% increase in revenue after working with us for just six months. We have helped our clients generate more than $1 billion in trackable revenue. Furthermore, we have promoted growth that has led more than 30 clients to raise venture capital funding after working with us.
And while we have worked with big brand names like Disney, Theragun, Adidas, Petco, Fender, and more, we have also helped small businesses scale and grow their operations to incredible new heights. After all, we started off as a small business, so we know first-hand the work and the struggles that come along the way. As a result, we are primed to help you experience the same success! Sometimes all it takes is a new marketing approach.
We have developed an effective and innovative media buying process that can get the right content in front of the right people to earn the best possible results for our clients. Here’s a quick look into our process and how it can help grow your company:
This tried-and-true process has achieved the following results for our clients:
MuteSix can bring your media-buying strategy into the 21st century with programmatic targeting and monitoring.