MuteSix helps DTC e-commerce brands drive paid media performance to grow and scale. We are pioneers in digital marketing, and employ a comprehensive cross-channel approach where our brands spend over $500 million annually.
While the retail landscape has adapted over the years to meet the rise of digital, a global pandemic fast-tracked the shift toward e-commerce and away from brick-and-mortar. As safety guidelines for the pandemic fluctuate and the world gradually reopens, consumer spending online continues to trend upward.
E-commerce is booming like never before, and now, more than ever, brands and clients alike need experts to help them navigate the ever-evolving digital economy. Our DataSix team updates this page on a weekly basis with relevant and timely data to help our community stay informed.
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The data is then broken up into the following verticals:
Enter MuteSix.
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Paid Social Download & Trends:
Looking back at last week’s paid social trends, we see a lift in spend and conversion rates week-over-week. Increased cost per impression shares signal a more competitive landscape for e-commerce companies’ last push for Labor Day weekend sales and promotional offers. Positive drivers for the week include Home Fitness, Food & Beverage, and Home Goods verticals.
All Verticals media spend: +16.6% from previous week +13.9% from month average -0.8% month over month
All Verticals conversion rate: +5.0% from previous week* +2.7% from month average* -7.8% month over month*
All Verticals CPM: +8.6% from previous week +8.6% from month average -8.6% month over month
Health & Wellness media spend: +20.2% from previous week +13.8% from month average -22.8% month over month
Health & Wellness conversion rate: +0.7% from previous week -7.7% from month average -20.7% month over month
Home Fitness media spend: +16.4from previous week +9.6% from month average -24.5% month over month
Home Fitness conversion rate: -15.0% from previous week -2.4% from month average -29.4% month over month
Supplements media spend: +16.4% from previous week +9.6% from month average -24.5% month over month
Supplements conversion rate: -15.0% from previous week -2.4% from month average -29.4% month over month
Beauty & Skincare media investment: +7.9% from previous week +2.1% from month average +0.6% month over month
Beauty & Skincare conversion rate: -19.9% from previous week +16.6% from month average -4.6% month over month
Fashion & Apparel media investment: +7.1% from previous week +4.6% from month average -3.6% month over month
Fashion & Apparel conversion rate: +5.2% from previous week +1.7% from month average -8.1% month over month
Food & Beverage media investment: +32.7% from previous week +35.5% from month average +23.0% month over month
Food & Beverage conversion rate: -38.3% from previous week -35.8% from month average +48.8% month over month
Home Goods media investment: +8.,4% from previous week +12.5% from month average +16.6% month over month
Home Goods conversion rate: -0.9% from previous week +3.5% from month average -7.7% month over month
Paid Search Download & Trends:
Paid Search trends have been fairly consistent month-over-month. Verticals such as Home Goods and Food & Beverage have been the main drivers of Paid Search impressions and have shown positive trends in conversion rates. This is likely due to Labor Day sales and promotions being the last trial barrier for most consumers to finally make their purchase.
All Verticals media spend: -2.8% from previous week -0.5% from month average +7.6% month over month
All Verticals conversion rate: -11.0% from previous week -11.3% from month average -4.4% month over month
All Verticals CPM: +4.3% from previous week -0.4% from month average -2.4% month over month
Health & Wellness media spend: +2.1% from previous week +0.8% from month average +4.1% month over month
Health & Wellness conversion rate: -1.6% from previous week -4.8% from month average -3.7% month over month
Home Fitness media spend: -9.2% from previous week -13.0% from month average +11.7% month over month
Home Fitness conversion rate: -1.4% from previous week -35.6% from month average +22.9% month over month
Supplements media spend: +24.9% from previous week +19.2% from month average +27.1% month over month
Supplements conversion rate: -26.% from previous week -27.8% from month average -8.9% month over month
Beauty & Skincare media investment: +6.5% from previous week -0.5% from month average -5.1% month over month
Beauty & Skincare conversion rate: -6.2% from previous week -4.1% from month average 0.0% month over month
Fashion & Apparel media investment: +6.0% from previous week +1.1% from month average +4.9% month over month
Fashion & Apparel conversion rate: -4.9% from previous week -5.0% from month average -12.4% month over month
Food & Beverage media investment: -85.6% from previous week -63.5% from month average +11.5% month over month
Food & Beverage conversion rate: +25.2% from previous week +17.7% from month average -19.7% month over month
Home Goods media investment: -53.3% from previous week -42.0% from month average +14.5% month over month
Home Goods conversion rate: +22.3% from previous week +13.7% from month average -11.0% month over month
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