DataSix Analytics

Holistic, cutting-edge data measurement solutions to inform media investment, campaign, and creative strategies from our in-house data team.

Overview

Modern Data Architecture

Our DataSix Team uses supermetrics, an extract-transform-load (ETL) tool that pulls data from various marketing channels into a single destination. We rely on Google BigQuery to store our data, and Tableau to fuel powerful dashboards and build proprietary data products for our clients. 

Custom Data Reporting and Client Deliverables

We package raw, real-time data into custom-tailored deliverables to help clients optimize their campaigns, including Growth Models and Forecasting, Vertical Analyses, LTV Models, Attribution Analyses, and Measurement Strategies.

Strategic Data Aggregation

We aggregate data in the following ways:

  • All Vertical Spend and CPM Trends
  • Spend Against Benchmarks
  • Spend and Conversion Rate Trends

Vertical-Specific Data Analyses

We leverage robust and reliable data broken down into client-specific verticals, including:

 Health & Beauty

 Supplements

 Fashion & Apparel

Home Goods

 Home Fitness

   Beauty & Skincare

 Food & Beverage

  And More

The MuteSix Difference

  • 3-in-1 Team Structure: Analytics X Strategy X Product
  • Cross-Agency Omnichannel Synergy
  • Future-Proof First-Party Data Collection
  • Cutting-Edge Measurement Solutions & Strategies
  • Real-Time Reporting on Consumer Trends & Insights

Services and Capabilities

The following services are available to all our clients–at no added cost–in order to best inform strategy and deliver record-breaking results.

Advanced Measurement Strategies

Our team is trained in the most advanced measurement solutions and is available to consult on the latest in data analytics, including: Incrementality Testing, E-Commerce Data Tracking, and Multi-Touch Attribution & Marketing Mix Modeling.

Growth Marketing Models

Our team analyzes cross-channel Paid Media data to inform future media investment strategies to execute on KPI targets, while identifying areas of efficiency and accelerating growth.

Reporting & Data Visualization

Our team uses the most advanced systems to create custom dashboards for real-time reporting configured to each brand’s specific needs, from high-level to granular insights.

E-Commerce Vertical Insights & Trends

Clients can access agency-wide data sets across Paid Social, Paid Search, Programmatic, Email, and Amazon channels to gain perspective on vertical-specific insights and trends.

Custom-Tailored Customer Analytics

DataSix generates Customer LTV Models, Retention Models, and more to better understand shoppers and shopping behavior, helping speed feedback loop between data and strategy.

DataSix Case Study

Om Mushroom, the budding brand behind single species and mushroom superfood blends designed to promote immunity, vitality, cognitive health, and energy, came to MuteSix to drive growth via an integrated omnichannel strategy. Part of Om Mushroom’s goal was to boost customer LTV by converting one-time purchasers (OTP) into subscribers.

The brand leveraged MuteSix’s DataSix services to better inform key elements of their omnichannel strategy, including marketing spend allocation, creative messaging, targeting tactics and goals, and channel-specific growth opportunities.

The Strategy

The DataSix team of analysts and strategists monitored product performance, promotional code activity, and subscription trends on a monthly basis. Collectively, these in-depth analyses allowed the team to understand campaign strengths and weaknesses that allowed them to recommend campaign pivots and identify new opportunities.

The Success

Immediately after implementing the DataSix team’s full-funnel, omnichannel recommendations, Om Mushroom saw:

66% Increase in Average Monthly New Subscribers 47% Increase YoY in Net Revenue 11% Increase in AOV YoY

Interested in Working Together?

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DataSix Services

Data science is at the heart of all that we do at MuteSix. In the digital marketing world, data is essential for making informed decisions on everything from media buying and creative optimization.

MuteSix uses real-time, advanced measurement solutions and analytics tools to inform paid media and creative strategies so that campaigns are optimized for success. This kind of strategy is more challenging than ever as we navigate an increasingly privacy-first world, where it’s getting harder and harder to track customer behavior online. 

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