Our DataSix Team uses supermetrics, an extract-transform-load (ETL) tool that pulls data from various marketing channels into a single destination. We rely on Google BigQuery to store our data, and Tableau to fuel powerful dashboards and build proprietary data products for our clients.
We package raw, real-time data into custom-tailored deliverables to help clients optimize their campaigns, including Growth Models and Forecasting, Vertical Analyses, LTV Models, Attribution Analyses, and Measurement Strategies.
We aggregate data in the following ways:
We leverage robust and reliable data broken down into client-specific verticals, including:
Health & Beauty
Fashion & Apparel
Beauty & Skincare
Food & Beverage
The following services are available to all our clients–at no added cost–in order to best inform strategy and deliver record-breaking results.
Om Mushroom, the budding brand behind single species and mushroom superfood blends designed to promote immunity, vitality, cognitive health, and energy, came to MuteSix to drive growth via an integrated omnichannel strategy. Part of Om Mushroom’s goal was to boost customer LTV by converting one-time purchasers (OTP) into subscribers.
The brand leveraged MuteSix’s DataSix services to better inform key elements of their omnichannel strategy, including marketing spend allocation, creative messaging, targeting tactics and goals, and channel-specific growth opportunities.
The DataSix team of analysts and strategists monitored product performance, promotional code activity, and subscription trends on a monthly basis. Collectively, these in-depth analyses allowed the team to understand campaign strengths and weaknesses that allowed them to recommend campaign pivots and identify new opportunities.
Immediately after implementing the DataSix team’s full-funnel, omnichannel recommendations, Om Mushroom saw: