DataSix

Data is at the heart of all that we create at MuteSix. For the latest market trends and our expert analysis surrounding them, here is your one-stop destination for everything you need to know when optimizing your campaigns. Check back weekly for the latest analyses.

Paid Media Insights From DTC E-Commerce Brands 

MuteSix helps DTC e-commerce brands drive paid media performance to grow and scale. We are pioneers in digital marketing, and employ a comprehensive cross-channel approach where our brands spend over $500 million annually. 

 

While the retail landscape has adapted over the years to meet the rise of digital, a global pandemic fast-tracked the shift toward e-commerce and away from brick-and-mortar. As safety guidelines for the pandemic fluctuate and the world gradually reopens, consumer spending online continues to trend upward.

E-commerce is booming like never before, and now, more than ever, brands and clients alike need experts to help them navigate the ever-evolving digital economy. Our DataSix team updates this page on a weekly basis with relevant and timely data to help our community stay informed.

No Spin, No Misinformation. Just Raw Market Data. 

We aggregate data in the following ways:

The data is then broken up into the following verticals:

  • All Vertical Spend and CPM Trends
  • Spend Against Benchmarks
  • Spend and Conversion Rate Trends
  • Health & Wellness
  • Home Fitness
  • Supplements
  • Beauty & Skincare
  • Fashion & Apparel
  • Food & Beverage
  • Home Goods

 

Enter MuteSix. 

If you have questions about the below data or are interested in working with us, feel free to drop us a line at [email protected] For up-to-the-minute insights, sign up for our newsletter here.

Paid Social Insights

Paid Social Download & Trends:

Looking back at last week’s paid social trends, we see a lift in spend and conversion rates week-over-week. Increased cost per impression shares signal a more competitive landscape for e-commerce companies’ last push for Labor Day weekend sales and promotional offers. Positive drivers for the week include Home Fitness, Food & Beverage, and Home Goods verticals.

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ALL VERTICALS

Spend + Conv. Rate - Paid Social

All Verticals media spend: 
+16.6% from previous week
+13.9% from month average
-0.8% month over month

All Verticals conversion rate:
+5.0% from previous week*
+2.7% from month average*
-7.8% month over month*

All Verticals CPM:
+8.6% from previous week
+8.6% from month average
-8.6% month over month

HEALTH + WELLNESS

Spend + Conv. Rate - Paid Social

Health & Wellness media spend:
+20.2% from previous week
+13.8% from month average
-22.8% month over month

Health & Wellness conversion rate:
+0.7% from previous week
-7.7% from month average
-20.7% month over month

HOME FITNESS

Spend + Conv. Rate - Paid Social

Home Fitness media spend:
+16.4from previous week
+9.6% from month average
-24.5% month over month

Home Fitness conversion rate:
-15.0% from previous week
-2.4% from month average
-29.4% month over month

SUPPLEMENTS

Spend + Conv. Rate - Paid Social

Supplements media spend:
+16.4% from previous week
+9.6% from month average
-24.5% month over month

Supplements conversion rate:
-15.0% from previous week
-2.4% from month average
-29.4% month over month

BEAUTY & SKINCARE

Spend + Conv. Rate - Paid Social

Beauty & Skincare media investment:
+7.9% from previous week
+2.1% from month average
+0.6% month over month

Beauty & Skincare conversion rate:
-19.9% from previous week
+16.6% from month average
-4.6% month over month

FASHION & APPAREL

Spend + Conv. Rate - Paid Social

Fashion & Apparel media investment:
+7.1% from previous week
+4.6% from month average
-3.6% month over month

Fashion & Apparel conversion rate:
+5.2% from previous week
+1.7% from month average
-8.1% month over month

FOOD & BEVERAGE

Spend + Conv. Rate - Paid Social

Food & Beverage media investment:
+32.7% from previous week
+35.5% from month average
+23.0% month over month

Food & Beverage conversion rate:
-38.3% from previous week
-35.8% from month average
+48.8% month over month

HOME GOODS

Spend + Conv. Rate - Paid Social

Home Goods media investment:
+8.,4% from previous week
+12.5% from month average
+16.6% month over month

Home Goods conversion rate:
-0.9% from previous week
+3.5% from month average
-7.7% month over month

Paid Search Insights

Paid Search Download & Trends:

Paid Search trends have been fairly consistent month-over-month. Verticals such as Home Goods and Food & Beverage have been the main drivers of Paid Search impressions and have shown positive trends in conversion rates. This is likely due to Labor Day sales and promotions being the last trial barrier for most consumers to finally make their purchase.

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ALL VERTICALS

Spend + Conv. Rate - Paid Search

All Verticals media spend:
-2.8% from previous week
-0.5% from month average
+7.6% month over month

All Verticals conversion rate:
-11.0% from previous week
-11.3% from month average
-4.4% month over month

All Verticals CPM:
+4.3% from previous week
-0.4% from month average
-2.4% month over month

HEALTH + WELLNESS

Spend + Conv. Rate - Paid Search

Health & Wellness media spend:
+2.1% from previous week
+0.8% from month average
+4.1% month over month

Health & Wellness conversion rate:
-1.6% from previous week
-4.8% from month average
-3.7% month over month

HOME FITNESS

Spend + Conv. Rate - Paid Search

Home Fitness media spend:
-9.2% from previous week
-13.0% from month average
+11.7% month over month

Home Fitness conversion rate:
-1.4% from previous week
-35.6% from month average
+22.9% month over month

SUPPLEMENTS

Spend + Conv. Rate - Paid Search

Supplements media spend:
+24.9% from previous week
+19.2% from month average
+27.1% month over month

Supplements conversion rate:
-26.% from previous week
-27.8% from month average
-8.9% month over month

BEAUTY & SKINCARE

Spend + Conv. Rate - Paid Search

Beauty & Skincare media investment:
+6.5% from previous week
-0.5% from month average
-5.1% month over month

Beauty & Skincare conversion rate:
-6.2% from previous week
-4.1% from month average
0.0% month over month

FASHION & APPAREL

Spend + Conv. Rate - Paid Search

Fashion & Apparel media investment:
+6.0% from previous week
+1.1% from month average
+4.9% month over month

Fashion & Apparel conversion rate:
-4.9% from previous week
-5.0% from month average
-12.4% month over month

FOOD & BEVERAGE

Spend + Conv. Rate - Paid Search

Food & Beverage media investment:
-85.6% from previous week
-63.5% from month average
+11.5% month over month

Food & Beverage conversion rate:
+25.2% from previous week
+17.7% from month average
-19.7% month over month

HOME GOODS

Spend + Conv. Rate - Paid Search

Home Goods media investment:
-53.3% from previous week
-42.0% from month average
+14.5% month over month

Home Goods conversion rate:
+22.3% from previous week
+13.7% from month average
-11.0% month over month

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