CRM Understanding the Facebook Learning Phase [Podcast] Stewart Anderson • October 13, 2017 Back to Articles This week Steve Weiss and myself discuss the Facebook learning phase. If you don’t know what that is, you definitely need to listed to this week’s episode before drawing any conclusions on new campaigns. Facebook’s learning phase is incredibly important as you launch and optimize your ads. Listen in on this week’s episode to better understand you campaign results and optimize your ad spend. You can listen to the episode right here: You can also subscribe to the podcast on iTunes, Google Play, Stitcher and Soundcloud, or on our YouTube channel.