Author: Brian Hettler

One of the Facebook features that gets very little blog or media coverage is their “offers” objective, and up until now, there was a good reason why.

When businesses use Facebook Ads, most tend to promote their products or services. As competition becomes fiercer and consumers want to know more about a business before completing a transaction, … Continued

Building a profitable, scalable Facebook advertising strategy isn’t easy. But with the right framework, you can quickly find the right opportunities on Facebook that can help your ecommerce business grow.

Earlier this year, Facebook updated its Custom Audience feature by letting brands obtain more data from their website visitors based on the time spent on website and dates visited.

MuteSix’s Chief Marketing Officer, Stewart Anderson, will be speaking on the "Growth Hacks for Ecommerce” panel at 3 p.m. on August 26, 2016, in the Edgewater Room at the Marina … Continued

Every brand leveraging Facebook ads is making full use of its pixel (or at least it should).

Instagram’s official Case Study spotlights the results of a campaign we ran for our client Rinse, a pickup and delivery service for dry cleaning and laudry.

When targeting new audiences on Facebook, most brands will use lookalike audiences taken from datasets such as email lists or custom audiences.

When you’re running dozens of Facebook campaigns, unless you’ve hired someone from Minority Report to follow every stat and metric in real-time, there will be instances where you over run … Continued