From our partners at Okendo
With A/B split testing (and a sprinkling of user-generated content), you can perfect your email marketing campaigns and boost revenue.
Is email marketing still relevant in 2020? It’s a great question, especially with millions of people using social media, text, and video to communicate.
That said, the stats show that email is still alive and kickin’. Nearly 300 billion emails were sent and received daily in 2019 — set to increase to 347 billion by 2022. Email marketing delivers an impressive return on investment – $42 per $1 spent, to be exact.
But to benefit from email marketing efforts and identify what’s working and what isn’t, you need to determine your demographic and utilize segmentation, or A/B testing. Doing so will support conversion rate optimizations. Read on to learn how to use this technique (and a dash of UGC) to boost your email campaigns.
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