At the time of writing this article (August, 2017), Facebook Live is the cheapest way to receive quality impressions and engagement on Facebook when compared to any other ad unit.

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Instagram Case Study – Sphnyx

Facebook has just published the 10th case study featuring MuteSix. Focused on our work for Sphnyx, this case study discusses how we used automatic bidding to deliver its Instagram video ad … Continued

How to Use In-Store Conversion Events on Facebook

While Facebook ads are certainly profitable for brick-and-mortar businesses, such as restaurants, retail stores, and gyms, advertisers have always had a hard time attributing Facebook campaigns with the appropriate conversions.