Category: Meta

One of the most unique things about Facebook Ads is the ability to target users based on their location behavior.

Starting in September 2019, Facebook will change the way it structures campaigns by using Campaign Budget Optimization as the default setting, which you won’t be able to turn off.

If you run campaigns using Instant articles or Facebook’s In-Stream or Audience network, you may have seen this notification in your Ads Manager:

In August, Facebook quietly added a Video Creation Kit to its ads section of the Facebook Ads Manager, allowing businesses to create quality videos using static images directly off Facebook. 

Facebook Ads Manager has more metrics and features than you can shake a stick at. 

How big should your audience be when running Facebook ads? Should you target narrow audiences that are smaller in size but match your ideal customer? Or should you go broad … Continued

When running the conversion objective, Facebook will ask you which conversion window you want to use.

Have you noticed a discrepancy from your Facebook campaigns and CRM in regards to sales lately? If you have, the reason may be a direct result of the Intelligent Tracking Prevention (ITP 2.0) update … Continued

How to Use the Reach Objective to Lower the CPA on Facebook

Facebook Pixel is the most powerful part of running Facebook ads. It allows you to do everything from tracking sales to exact dollar amounts to creating retargeting audiences based on … Continued