Are Your Facebook CPMs Rising? Here’s Why [Podcast] October 3, 2018 By Steve Weiss Are Your Facebook CPMs Rising? Tune in to today’s podcast to hear from Steve Weiss, CEO of MuteSix on what’s happening behind the scenes at Facebook causing CPMs to rise. … Continued
Facebook introduces Instant Experience (landing page within an ad) October 3, 2018 By Steve Weiss Facebook recently launched Instant Experience, which is an upgrade of their Canvas ad format.
Facebook Updated Its Ad Delivery System in September 2018 – Are You Affected? October 3, 2018 By Steve Weiss Facebook’s algorithm is a machine learning system that is constantly improving itself as it receives more data. Our Facebook rep told us that over the past few weeks (late August/early … Continued
How to Scale Using Lookalike Audiences on Facebook September 26, 2018 By Steve Weiss For the bigger spenders on Facebook, the goal is to go from 100 sales per day to 1,000+.
How to Personalize Ads at Scale on Facebook September 19, 2018 By Steve Weiss The smaller the audience, the easier it is to personalize your ad copy. Personalizing ads on Facebook isn’t all that difficult if you’ve set up the correct custom audience to … Continued
When to Start Scaling Your Ad Spend [Podcast] September 7, 2018 By Steve Weiss Tune in to today’s episode to hear from myself, Steve Weiss, and MuteSix’s Senior Campaign Manager, Josh Henry-Hicks to learn the early signs you should be looking out for that … Continued
How to Optimize Facebook Ads for Conversions August 27, 2018 By Steve Weiss How do you optimize Facebook ads for conversions?
How to Use Facebook and Shopify Seamlessly To Grow Your Business August 20, 2018 By Steve Weiss Most e-commerce startups tend to use Shopify as their website platform, and Facebook and Instagram as their main marketing channels for customer acquisition.
Facebook Is Launching a Video Destination Dedicated to Its Gaming Content August 15, 2018 By Steve Weiss When Facebook sees an opportunity to grow the brand, it throws caution to the wind and goes after it.
How to Acquire New Customers with Video on Facebook and Instagram January 30, 2018 By Steve Weiss Acquiring new customers using video on Facebook and Instagram is easy when you have a plan and understand the power of video.