Digital Marketing Leveraging Facebook Messenger as a Core Acquisition Channel w/ Ben Parr from Octane.ai [Podcast] 1 min read Steve Weiss • May 11, 2018 Back to Articles Tune in to today’s episode to learn how to leverage Facebook Messenger as a key part of your user acquisition strategy with my interview with Ben Parr, the Co-founder and Chief Marketing Officer of Octane AI. Octane AI is a conversational commerce platform that enables stores and brands to communicate with their customers over Facebook Messenger, recover 3x more abandoned carts, and increase customer engagement. Ben Parr is also the author of the best-selling book “Captivology: The Science of Capturing Peoples Attention” — named the top marketing book of 2015 by Strategy+Business Magazine and Small Business Trends. He sits on the board of directors of Samasource, a global non-profit dedicated to giving work through impact sourcing and sits on the innovation advisory board of Lufthansa Airlines. Previously, Parr was a venture capitalist, a columnist and commentator for CNET, and the Co-Editor and Editor-at-Large of Mashable, where he wrote 2,446 articles on technology and business. He is a member of the 2012 Forbes 30 Under 30. Enjoy! You can listen to the episode right here: You can also subscribe to the podcast on iTunes, Google Play, Stitcher or on our YouTube channel. Interested in Working Together? Let’s Get Started Other Articles You May Enjoy Omnichannel Strategies to Bolster EOY Sales and Considerations for 2023 Planning TikTok Why Brands Need to Crack TikTok This Black Friday (and How!) Digital Marketing The GA4 Migration Tool Has Arrived– But Should You Wait to Migrate? Google Google Display vs. Search Ads: Differences & When To Use Each Data What Is A/B Testing & Why It’s Essential in Marketing Digital Marketing Bing Ads vs. Google Ads: What’s Best for Your Brand?