Performance marketing is a model that’s gained increasing popularity in recent years. You can see this just by looking at the industry spend on influencer marketing, which is projected to surpass $6.8 billion in 2020.

In an age of increasing competition in the e-commerce industry, it’s more important now than ever to have a solid marketing strategy to help yourself stand out in such a crowded space. Statista is projecting that more than 22 percent of all retail sales will be through e-commerce by the year 2023.