Why Marketers Should Be Paying Attention To Clubhouse May 18, 2021 By Steve Weiss Why Marketers Should Be Paying Attention To Clubhouse CEOs, business leaders and celebrities alike can’t seem to stop talking about Clubhouse, the buzzy, invite-only audio chat app that launched in … Continued
Apple’s iOS 14 Privacy Feature Will Have Lasting Implications For SMBs and Ad Agencies April 21, 2021 By Steve Weiss Apple’s iOS 14 Privacy Feature Will Have Lasting Implications For SMBs and Ad Agencies For months now, Apple and Facebook have been very publicly battling over the impending rollout of a data … Continued
Why SMS Is The Marketing Tool Of The Future February 19, 2021 By Steve Weiss Why SMS Is The Marketing Tool Of The Future This past year, when the pandemic mostly kept us apart from friends and family, we maintained those relationships via social media, … Continued
Live Shopping And Social Retail Are The Future For E-Commerce January 23, 2021 By Steve Weiss When it comes to advertisements, marketers only have a few seconds to catch their viewers’ attention. Although Instagram video ads are immensely effective, a video that is too long or too short can prove to be ineffective.
What You Need To Know About The New Instagram Business Manager March 12, 2020 By Steve Weiss In 2016, Instagram hit 500 million active uses and has become the only social media network to really ‘challenge’ Facebook. I say challenge using quotation marks because Instagram is owned … Continued
Facebook Is Now Allowing Customers to Buy Directly Off Their Platform (Beta) October 10, 2019 By Steve Weiss Facebook is now testing in-app checkout for a small set of advertisers who are running dynamic ads, and is allowing pages to turn organic Instagram shopping posts into ads through … Continued
Facebook to Add ‘Send Message’ CTA to Stories Ads October 8, 2019 By Steve Weiss Are you looking to get into more in-depth conversations with your audience?
Here’s what Gets Consumers to Buy on Instagram October 3, 2019 By Steve Weiss A study carried out by VidMob revealed that a third of users are buying products because of viewing an Instagram ad. VidMob surveyed 1,000 users between the ages of 16 … Continued
Facebook and Instagram are to Restrict Ads and Posts that Promote Weight Loss Products October 1, 2019 By Steve Weiss If you’re in the health and supplement industry or run ads for businesses that sell products in this industry, then you already know how difficult it can be to run … Continued
Facebook News Feed Is the Most Popular Placement for Ad Spend (2019) September 26, 2019 By Steve Weiss SocialBakers conducted a report on over 140,000 branded accounts during Q2 2019 to learn on which placements Facebook advertisers are spending their ad dollars and where advertisers can find the … Continued