Why Marketers Should Be Paying Attention To Clubhouse

Why Marketers Should Be Paying Attention To Clubhouse CEOs, business leaders and celebrities alike can’t seem to stop talking about Clubhouse, the buzzy, invite-only audio chat app that launched in … Continued

Apple’s iOS 14 Privacy Feature Will Have Lasting Implications For SMBs and Ad Agencies

Apple’s iOS 14 Privacy Feature Will Have Lasting Implications For SMBs and Ad Agencies For months now, Apple and Facebook have been very publicly battling over the impending rollout of a data … Continued

Why SMS Is The Marketing Tool Of The Future

Why SMS Is The Marketing Tool Of The Future This past year, when the pandemic mostly kept us apart from friends and family, we maintained those relationships via social media, … Continued

Live Shopping And Social Retail Are The Future For E-Commerce

When it comes to advertisements, marketers only have a few seconds to catch their viewers’ attention. Although Instagram video ads are immensely effective, a video that is too long or too short can prove to be ineffective.

What You Need To Know About The New Instagram Business Manager

In 2016, Instagram hit 500 million active uses and has become the only social media network to really ‘challenge’ Facebook. I say challenge using quotation marks because Instagram is owned … Continued

Facebook Is Now Allowing Customers to Buy Directly Off Their Platform (Beta)

Facebook is now testing in-app checkout for a small set of advertisers who are running dynamic ads, and is allowing pages to turn organic Instagram shopping posts into ads through … Continued

Facebook to Add ‘Send Message’ CTA to Stories Ads

Are you looking to get into more in-depth conversations with your audience?

Here’s what Gets Consumers to Buy on Instagram

A study carried out by VidMob revealed that a third of users are buying products because of viewing an Instagram ad. VidMob surveyed 1,000 users between the ages of 16 … Continued

Facebook and Instagram are to Restrict Ads and Posts that Promote Weight Loss Products

If you’re in the health and supplement industry or run ads for businesses that sell products in this industry, then you already know how difficult it can be to run … Continued

Facebook News Feed Is the Most Popular Placement for Ad Spend (2019)

SocialBakers conducted a report on over 140,000 branded accounts during Q2 2019 to learn on which placements Facebook advertisers are spending their ad dollars and where advertisers can find the … Continued